Richard Phelps started the Blade business in 2001 and is responsible for our name and the branding of Blade Farming. He is connected to our key customers through Southern Counties Fresh Foods and the Hilton Food Group as a Director for both companies. Richard is responsible for securing business for Blade by working closely with key customers and delivering volume to our farmers.

Richard Jones joined the Blade team having worked in various different sectors of the agricultural industry, most recently in livestock marketing. He is now responsible for developing the business with key partners, as well as being closely involved in the collection centres and rearing units. As well as selecting finished cattle and cows he is developing the Organic sector of the business as it likely to become an increasingly popular brand as time goes on.

Tim Bastable is our national franchise sales manager and visits new and existing farmers to sign forward contracts. Tim has more than 25 years experience in the meat trade and started as a cattle buyer and then a procurement manager for a large abattoir that was based in the Midlands. Tim is on hand to discuss all areas involved in Blade farming especially the new Aberdeen Angus scheme.

Kirsty Renton Kirsty works from our Langport office. She controls all the pricing and recording of contract details for franchised finishers. To make her life easier, please send her up to date and accurate information. This helps Kirsty to make sure that you are paid and invoiced correctly.

Jason Armstrong offers an international angle to our team as he is over in the UK from New Zealand. His upbringing on beef and sheep stations in NZ means he is very at home working with cattle, and he is currently buying calves and cows for us in the Eastern end of our region. His versatility has enabled him to adapt quickly to the Blade business, and he is proving a valuable asset to the team.