
The Better Beef Scheme offers technology, best practice and partnerships needed to improve the quality of beef for the consumer and the bottom line to dairy producers.
Blade SW had commitments in place for over 16,000 finished cattle for 2006 with potential for many more. Because of the Better Beef Scheme the supply chain is more manageable and effective and offers Arla Foods Milk Partnership farmers a guaranteed market for their calves at a set price providing the industry and consumers with better quality beef.
Everyone knows that when working together, greater things can be achieved. In the beef supply chain this is certainly the case but the fragmented nature of the industry makes working together and achieving major steps forward difficult.
Now a number of key players within the industry are working together to integrate the beef supply chain in a way that has never been accomplished before.

A guaranteed market for calves is now available to members of the Arla Foods Milk Partnership, enabling members to establish either a forward price contract for their calves or by trading calves into the scheme on a weekly basis.
The better beef scheme has been developed to add value to dairy calves by improving genetics by working together as a true partnership.
A new technology has now offered the beef industry a gene marker test using DNA analysis. The test results can predict the tenderness of the meat and the size of some of the beef cuts.
Improving beef quality can result in improved returns to beef and dairy farmers. The scheme strives to improve:
The Better Beef Scheme through Blade SW have teamed up with Genus and are using this technology to measure the quality of pure beef bulls available and from the results a continuous improvement programme is implemented to raise the score from each breed. This will in time offer us better eating quality bulls with the additional benefit of knowing that they are proven through an EBV system to have optimum growth rates in the production units.
Producer Club Manager
Tesco
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Blade Farming - Muchelney Road, Huish Episcopi, Langport, Somerset TA10 9HG
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